Target audience

The target audience is very important within media studies as they discuss what to use/aim to succeed to what audience they have chosen for the product. For example, when making a product you have to go on behalf of these categories: Age, gender, class which means either if they are wealthy, average or no as wealthy as others, authority and sexuality.

Genre

Genre is a type/category that you’d put your product into such as if you produced a magazine and on the front cover was a very well-known rock band, it would be under the category of music and maybe to being more specific of the music type it could be under ‘Rock’. They use categories to help them as it is easy to address something into an order as it is useful.

Convention

Convention is elements of a genre what the audience expect to see, for example a horror movie will have tense music and dark lighting etc. Also another example, an action movie would be all the through the movie fast pace which includes music, the characters, the lighting and basically the movie.

Codes

Codes are technical/symbolic showing a lot of what we don’t seem to get beneath and a prime example is movies especially. For example, a characters actions show how they are coming across at the beginning and maybe for some they will roughly know how they will feel at the end too. Technical coding of lighting is used in some way in all film genres.