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Target audience
The target
audience is very important within media studies as they discuss what to use/aim
to succeed to what audience they have chosen for the product. For example, when
making a product you have to go on behalf of these categories: Age, gender,
class which means either if they are wealthy, average or no as wealthy as
others, authority and sexuality.
Genre
Genre is a
type/category that you’d put your product into such as if you produced a
magazine and on the front cover was a very well-known rock band, it would be
under the category of music and maybe to being more specific of the music type
it could be under ‘Rock’. They use categories to help them as it is easy to
address something into an order as it is useful.
Convention
Convention is
elements of a genre what the audience expect to see, for example a horror movie
will have tense music and dark lighting etc. Also another example, an action
movie would be all the through the movie fast pace which includes music, the
characters, the lighting and basically the movie.
Codes
Codes are
technical/symbolic showing a lot of what we don’t seem to get beneath and a prime
example is movies especially. For example, a characters actions show how they
are coming across at the beginning and maybe for some they will roughly know
how they will feel at the end too. Technical coding of lighting is used in some
way in all film genres.
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